And Rihanna has done it again. But this time seems to have plumped for a slightly softer appearance.
The 25-year-old singer stepped out on Thursday showing her latest short and curly hairstyle, matching her more natural wavy hair.
The superstar debuted her new hairdo style on a shopping tour to a Neil Lane jewellery store in West Hollywood on Thursday, along with posting several photographs of herself on Instagram.
The new shorter hairstyle was a marked departure from her recent tour image, where she performed on stage in a series of dramatic colourful long wigs.
With her hair slicked down with gel, Rihanna's curls were tucked behind her ear, with some loose wave escaping, when she showed off her toned flat stomach in a grey crop top and black jeans.
Nevertheless, the star has admitted she is still getting familiarized with her new style.
One showed her with a backwards baseball cap over her latest curls, while another featured her topless with just a diamond earrings and necklace.
Her love of jewellery was made even clearer in one more shot which featured the star with an armful of gold and silver jewelries and a sparkling necklace.
Currently on a two-month break from her Diamonds world tour, Rihanna was clearly enjoying taking the chance to renew her image after jetting in from Europe.
